As Related Midwest’s Senior Vice President of Marketing and Communications, Tricia Van Horn leads corporate and project branding, media relations, public affairs, sales and leasing strategies, and overall communications and marketing across the multibillion-dollar Related Midwest portfolio.
Since 2012, Van Horn’s marketing leadership at Related Midwest has been instrumental in the successful launch, sale and lease-up of Chicago’s most anticipated for-sale and rental properties, most recently with One Bennett Park in Streeterville and The Row Fulton Market. She also leads integrated marketing and leasing strategies for pioneering affordable developments such as Lathrop and Roosevelt Square, a multi-year, multi-phase renovation of one of Chicago’s largest public housing communities into a mixed-income development with market rate, affordable and subsidized apartments.
In her role, Van Horn also spearheads community relations and marketing for The 78, which is transforming a vacant 62-acre downtown site along the South Branch of the Chicago River into a master-planned, mixed-use neighborhood. Additionally, she leads pre-development research and planning for the firm’s pipeline projects, including 725 Randolph and 400 Lake Shore in Streeterville.
An industry veteran with 20 years of real estate experience, Van Horn has helped successfully deliver over 10,000 new apartments and condominiums in Chicago throughout her tenure with Related Midwest and Magellan Development Group. A licensed real estate broker and member of the Chicago Association of Realtors®, Van Horn is active with various community and industry organizations. Van Horn holds a bachelor’s degree in speech communications from the University of Illinois Urbana-Champaign.
